We endeavor to give our customers the best in as far as goods and services are concerned.

Our success is based on listening and responding to customers.

They have always told us that they want to support us, above all to provide a good shopping experience and our guiding factor is Integrity & transparency while dealing with them.

Their trust in us depends on it. Running our business responsibly is an integral part of meeting this demand:

·  Responding to customer trends such as providing more goods and services

·  Rreating our suppliers fairly so they can deliver for customers

·  Managing our environmental impacts to help reduce costs and inconvenience

·  Treating our staff as we like to be treated so they do a great job for customers

·  Helping our staff and customers to support the local organizations and causes they care about

The way we run our business reflects the need to tackle these issues. Our steering wheel has six segments and the top most being customer service – which must all be considered equally in our decision making.

But customers want us to do more, to make a greater contribution on the environment and in local communities, and to help them to play their part. We see this as an excellent opportunity, so much so that it is reflected in our strategy for growth alongside our core retail services. We want to earn their trust on these issues by acting responsibly in our operations, and enable them to make responsible choices by breaking down the barriers that stop them.

Customer feedback

We have put up systems in place to listen to our customers because we recognize that they are a key factor in our success in recent years.

We believe passionately that customers have benefited in so many ways from the intense competitive rivalry in this industry.

We know from the feedback we get on a daily basis that many customers like the products, prices and service in our stores. Customers also tell us when we don't get it right - but we do listen and respond to concerns.

This strategy of listening and responding has been successful, but we can not be complacent. We are well aware that if we stop listening and don’t respond to our customers’ needs they will choose to shop elsewhere.

How we listen

Customer service desk  are located in the front of our shops with trained staff to handle customer feedback.

Customer Comment books  are available in all our stores.

Customer service email  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it which customers give us feedback to help us serve them better.

We are in the process of including other resources to help improve in customer service. We also hold training programs to all our staff to make sure we offer the best to our customers.